SaaS Breakthrough

Summit 2019

SaaS Marketing Leaders Uncover What’s Working Today, 100% Live.
Free Virtual Attendance
December 3rd
About

What is the SaaS Breakthrough Summit?

The SaaS Breakthrough Summit is a 100% free, 100% virtual summit live on Demio designed to give audiences an inside look at the marketing, growth, and acquisition channels from five of the top SaaS marketers in the world.

Regardless of where you are in your SaaS business, you’ll hear the real-world tactics to leverage your marketing team (whether it’s just you or you have a 50 person team in marketing), align sales, increase qualified lead generation, and create a perfect product-marketing process.

The speakers won't just be discussing strategy and ideas, but dissecting the nitty gritty lessons you need to know as a SaaS marketer in 2019.

David Abrams, Host of SaaS Breakthrough

Audience

Who is the SaaS Breakthrough Summit for?

  • SaaS marketers working inside of growing companies
    looking to increase demand generation, lead
    generation, or just acquisition
  • SaaS founders who are ready to jumpstart their marketing efforts by building a pipeline full of qualified prospects and customers
  • Marketing agencies looking to grow their customer’s
    businesses with advanced marketing strategies
  • Education teams excited to optimize their funnel with the perfect audiences
  • Marketing/Growth consultants who work with the top companies, but are always looking to explore the best of what’s working today
Live Training

Each of our SaaS marketing experts will share strategies you can use to help your business thrive.

Q&A Sessions

You'll have the opportunity to ask questions and get answers directly from each of our experts

Fireside Chats

A chance to hear a direct conversation about all of the nitty gritty details surrounding SaaS marketing

Speaker

Corey Haines

Head of Growth @ Baremetrics

Corey is the Head of Growth at Baremetrics, a tool for SaaS & subscription companies to get the metrics, dunning, and engagement tools they need to grow. He is also a proud pug owner and nerd for all things growth marketing, entrepreneurship, and software.

Speaker

Shay Howe

VP of Marketing and Design @ ActiveCampaign

As a designer, engineer, and marketer, Shay has a passion for solving problems while building creative and intuitive products. He specializes in product design, interface development, and organizational leadership, areas in which he regularly writes and speaks about. Currently, he is the VP of Marketing and Design at ActiveCampaign, helping companies grow with intelligent marketing and customer experience automation.

Speaker

Pinja Virtanen

Content Marketing Strategist @ Advance B2B

Pinja is a Content Marketing Strategist at Advance B2B, where she helps B2B SaaS companies crush their growth goals with customer-obsessed content and brand marketing. With a background in UX design and copywriting, she’s a self-proclaimed customer research nerd who loves to steal copy and content ideas from the end-users of her customers’ SaaS products.

Speaker

Kevin White

Head of Growth Acquisition @ Segment

Kevin heads up growth acquisition at Segment. Segment is a Series D startup that provides Customer Data Infrastructure to companies of all sizes, from small startups to huge enterprises. Prior to Segment, he led growth teams at HackerOne, MemSQL, and Gigya (acq by SAP).

Speaker

Kristen Bryant

Partnerships and Production @ Wistia

Kristen Bryant works in Partnerships & Production at Wistia. In her role, she leads Wistia’s partnership efforts and supports the creation, execution, and promotion of their long form video series.

Speaker

Dan Murphy

Director of Product Marketing @ Drift

Dan is the Director of Product Marketing at Drift. He’s also worked in demand generation and marketing ops – and prior to joining Drift was a customer, leveraging conversational marketing to accelerate sales at his previous company. Dan loves to geek out over marketing strategies and technology.

Speaker

Aaron Krall

Founder @ SaaS Growth Hacks

Aaron Krall helps SaaS companies capture more leads, convert more users and generate more profit. His proven, done for you systems and frameworks have added hundreds of thousands in revenue to his client’s ARR.

Host

David Abrams

Co-Founder @ Demio and Host of SaaS Breakthrough

David is one of the co-founders of Demio and host of the SaaS Breakthrough podcast. He is focused on creating a highly streamlined SaaS company for its users and is interested in the tactics that allow SaaS companies to set up marketing processes, find product-market fit, and scale their growth.

Schedule

What does the day look like?

Take a peek at what the big day looks like, what each speaker will be talking about, and what time they'll be presenting so you don't miss out.

(All times posted are in EST)
10:00 AM to 11:00 AM
Corey Haines from Baremetrics
Taking a “bottom-up” approach to growth

Do you feel like you’re on an “acquisition treadmill,” constantly scraping and clawing for each new customer? Taking a holistic approach to growth across every stage of the customer journey will not only help you overcome acquisition fatigue, but also uncover new revenue opportunities, transform into a healthier business, and stop customers from leaking out unnecessarily. Learn how the bottom-up approach will transform the way you think about growth.

Followed by a live Q&A + fireside chat w/David Abrams
11:00 AM to 12:00 PM
Shay Howe from ActiveCampaign
How to align sales and marketing teams

It’s no secret that Sales & Marketing need to work together, but what does that actually mean? Shay Howe of ActiveCampaign will help sales and marketing leaders better understand what alignment means, how to measure success, and how to execute. After this session, you’ll be able to identify the key areas to align Sales & Marketing, break down the barriers to strengthen your teams, develop shared key metrics of success, and understand best practices to execute a successful partnership between Sales & Marketing.

Followed by a live Q&A + fireside chat w/David Abrams
12:00 PM to 1:00 PM
Pinja Virtanen from Advance B2B
The 5-step process for conducting actionable customer research in B2B SaaS

According to CoSchedule, marketers who conduct audience research see 466% more success in marketing than those who don’t. But the problem is that a) most marketers don’t do customers research at all and b) doing customer research right takes some practice. In this session, we’ll cover a proven 5-step process for gathering useful (and stealable) insights from your audience.

Followed by a live Q&A + fireside chat w/David Abrams
1:00 PM to 2:00 PM
Kevin White from Segment
Using data for personalization at scale

The era of personalization at surface level (e.g. Hey {{first_name}}!) has lost all efficacy. We’re collecting more first-party user data now than ever before—clicks, purchases, messages, payments, activation, etc.—so why are we not using it to create more value and utility for our customers?
Personalization doesn’t have to be so hard. In this talk, I’ll share how to use first-party data to identify the right audiences and 10 examples of how to personalize user experiences to reach those audiences with an offer that resonates and (more importantly) converts.

Followed by a live Q&A + fireside chat w/David Abrams
2:00 PM to 3:00 PM
Kristen Bryant from Wistia
Content Strategies that Drive Brand Affinity

Brand affinity is becoming ever more important in a world where markets are increasingly crowded and products are less differentiated. In this session, Kristen will explain how to create a content strategy that focuses on affinity rather than awareness, and why the best route to creating brand advocates is to produce longer form, binge-worthy content.

Followed by a live Q&A + fireside chat w/David Abrams
3:00 PM to 4:00 PM
Dan Murphy from Drift
What Actually Does Product Marketing Do?

Have you ever Googled “What is product marketing?” If so, you’re not alone. That search term has skyrocketed 87% in the last decade according to Google. In this session, Dan Murphy, Drift’s Director of Product Marketing provides his answer to the decade-old (at least) question: what actually is product marketing and what should it be doing for your organization.

Followed by a live Q&A + fireside chat w/David Abrams
4:00 PM to 5:00 PM
Aaron Krall from SaaS Growth Hacks
The traffic to lead doubler™ - how to convert more traffic into leads & demos

Most traffic to your site isn’t ready to sign up for a trial or get a demo. Even at a 20% traffic to lead conversion rate, that’s still 80% of traffic leaving your site without taking action. Discover the framework top SaaS companies use to capture more leads from traffic and how to convert them into trials and demos.

Followed by a live Q&A + fireside chat w/David Abrams
Bonuses

Here's what you'll get by attending

We've outlined a few of the benefits that any attendees will have access to. We've also prepared a few extra bonuses available exclusively for those that register early.

A Virtual Seat

It's completely free to attend and you can join us from anywhere in the world. We have a seat with your name on it!

Replay Access

All presentation replays will be available exclusively to registrants, so you'll be able to catch anything you might've missed.

Ask Questions

We're putting our experts in the hot seat, so bring your questions and we'll get you some (hopefully) awesome answers.

Sponsor Deals

We're also hooking you up with great deals made possible by our awesome sponsors and partners.

Exclusive Access

You'll get exclusive access to strategies, tactics, and material never seen anywhere else.

Special Bonuses

[FILL] This is a section that needs to be filled.

Sponsors

The folks making it possible

A special thank you to the fantastic companies and people that are making the SaaS Breakthrough Summit possible.

Demio

Demio is a live communication platform built to help SaaS companies fuel growth through interactive onboarding, education, and marketing webinars. By fitting seamlessly into any marketing stack, companies can use Demio to engage prospects and customers in real-time while also measuring results across their campaigns.

Aaron Krall

Demio is a live communication platform built to help SaaS companies fuel growth through interactive onboarding, education, and marketing webinars. By fitting seamlessly into any marketing stack, companies can use Demio to engage prospects and customers in real-time while also measuring results across their campaigns.

Companies

The companies behind the speakers

Learn more about each of the SaaS companies that our expert speakers are a part of, what they offer, and how they can help your growth your own business.

Baremetrics

A virtual business partner, Baremetrics offers metrics, dunning, and engagement tools for SaaS & subscription businesses. Baremetrics cuts through the noise and reveals the insights you need to make profitable decisions that propel the business forward. See what’s happening today, plan for tomorrow, and strategize for growth months and years down the road.

ActiveCampaign

ActiveCampaign allows businesses to go beyond email marketing with true marketing automation and customer experience automation. They offer all the tools you need to make meaningful connections and grow your business with email marketing marketing automation, sales + CRM tools, messaging and powerful reporting. Join over 75,000+ companies that use ActiveCampaign to help their business grow.

Advance B2B

Advance B2B provides full-stack growth marketing services to help companies generate more demand, leads, and revenue. Their core focus is working with scale-up B2B SaaS companies who have found product-market fit and are looking for a partner who can help build, launch and execute revenue-generating marketing strategies and operations.

Segment

Segment helps SaaS companies make customer data simple. With Segment, you can use one API to unlock over 250 tools for advertising, email, analytics, data warehousing, and more. Create connections for data integrations, data governance, and audience management across your entire marketing stack.

Wistia

Wistia is the leader in Brand Affinity Marketing for small and medium-sized businesses. Wistia provides innovative video marketing software which enables any company to create captivating viewing experiences on their sites and gives them the tools to find, engage, and grow a community of brand advocates.

Drift

Drift is the world’s first and only conversational marketing platform working with over 150,000 businesses. With Drift, you can automate your sales funnel with chatbots, generate more leads, convert more traffic, and help get your customer exactly where they need to be. As one of the fastest growing SaaS companies, they serve as an amazing growth-focused SaaS company.

Register

Get your free ticket today

The SaaS Breakthrough Summit is 100% free to attend and 100% virtual hosted directly on Demio.

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